Thursday, July 30, 2009

CRM: The Green Activist

Green IT has been a buzz in the technology circuits for quite a while now. Green initiatives and best practices have evolved from social gatherings to the workspace. Green initiatives gain momentum from the organizational culture that focuses on saving every bit of nature’s gift. Then, the ideas percolate to the systems forming the backbone of all processes. When combined, the efforts highlight commitment of the organization towards the ecosystem it thrives in.


Social CRM application shares a similar commitment to sustainable ecosystem. Ingrained with the application are no oxygen gurglers; rather all the application does is common sense. Social CRM platforms transit employees and customers from time and energy consuming processes to paperless transactions. With the broadband penetration alighting worldwide statistics, these interactions have increasingly become online. Heightened online transactions alleviate the denizens of cyber world to green activists.

All the more, enhanced collaboration in the workspace reduces the pile of versioned and re-versioned physical documents in addition to quick operations. On demand deployment of CRM not only enhances collaboration, negates the datacenters within the organizations. Centralized data centers promote efficiency and integrity in business operations and on the same time helping make environment sustenance a reality.

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